M - It seems in many cases a planner is instrumental in helping make critical decisions such as, structuring timeline, ‘day of’ details, vendor contracts, etc. How do you approach working with your clients from the start? Is there anything a couple can do before even reaching out to a event designer?
E - It's often better if a couple comes to me with nothing done yet. That being said, most couples come to us with one or two vendors already booked, often the photographer and/or venue. The best thing for a couple to do before reaching out to a planner is to determine what their expectations are in hiring a planner. We all have our strengths and weaknesses, some are better at negotiating prices while others are better at design.
I like to approach each couple organically. I have a back-end structure I like to follow, but so much of this work is all about the human contact! I like to get a feeling for who the couple is, what their personalities are like, what feels most pressing to them, how and how often they prefer to communicate, and then we take it from there.
M - What do you think about Montreal as a wedding destination? How are we doing / do we have it going on? What would you like to see that perhaps is missing right now from a planners perspective?
E - I think Montreal is an amazing wedding destination! Most of our clients don't live in Montreal (or Quebec for that matter), and they love the local food, culture, beat, and hospitality. The only thing we are missing a bit of, from my point of view, is more talent! A little healthy competition always pushes everyone to try harder and not get too comfortable :)
M - To close this up I want to know what does the wedding of your dreams look like, and where?
E - Oh boy! Weddings are like fashion, and my dream wedding changes every 3 months or so :)
For now, I am still dreaming about my own actual wedding last November, which was a dreamy eclectic magical voluptuous night.